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What is The Mission of Sterling City Radio?
Sterling City Radio seeks to entertain, inspire, and enrich listeners through
cultural, educational, and community affairs programs and services by:

1.  Promoting the values and culture of West Texas.
2.  Facilitate the sharing of information.
3.  Enhance community dialogue.
4.  Create an awareness of local interests and views.
5.  Promote community involvement.
6.  Provide an educational track for students and adult volunteers to learn Broadcast
     Journalism, Multimedia, Business Management, Computer Skills, administrative and related
7.  Assist in making our community a better, healthier, more pleasant place to be